At FROM FUTURE we like challenges. When we talked about selling cashmere at an affordable price, without neglecting quality, everyone assured us that it was impossible. You can guess the rest... we decided to prove them wrong.

To begin with, we only buy the best quality raw material. But that's not enough to make the most beautiful sweaters. Cashmere is an expensive material that is bought by weight, therefore many brands have invented tricks to reduce their costs. They shorten their sweaters or lighten them to save material.

For us, such sleight of hand is unnecessary. Let's take the most easily comparable products: our basic sweaters (Crewneck, V-Neck and Turtleneck). They are knitted with a thicker yarn, therefore more expensive, than all brands at comparable prices. At the end our sweaters are 20% heavier, which means more beautiful, warmer, and last longer.

To ensure really accessible prices, we have decided to do the opposite of what others do: instead of reducing the quality of the products, we reduce our margin. We can therefore offer both the best price and the highest quality products. For comparison, products of the same quality are usually sold between €250 and €800 in stores or on the internet.

To achieve this, we have built a more agile model: no intermediaries and based on digital. We don't need to charge you the expense of traditional communication and advertising. We take such care with our products that we believe they speak for themselves, and our customers talk about them best. So we can focus on what we know how to do best, making beautiful sweaters!

A short cycle for a minimized selling price. After having developed our models and colors, we buy the raw material, have the yarn dyed, and manufacture our pieces in our workshops. We then multiply the manufacturing cost by a maximum of 2 (against 3.5 to 12 for our competitors!), in order to cover our costs: transport, import and marketing. Nothing more, nothing less. The result: quality cashmere sweaters that no one has ever been able to offer at this price.

Our price is so optimized that it is dependent on the fluctuating price of cashmere. Thus, if the course increases, our prices may also increase slightly the following season. On the other hand, if the price drops, we pass it on to you. It's that simple.